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60 Seconds

How to tell your company’s story & the brain science that makes it stick

Learn About

  • How to simplify your company’s story so that people know what you do
  • How to use dual coding theory so that people connect with and remember your story
  • How to better connect with your audience so that more people buy your product or service

About the Book

In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. In this book you will discover: how to simplify your company's story, how to use the dual coding theory, and how to better connect with your audience.

About the Author

Andrew Angus is the Founder and CEO of Switch Video. In the past five years, his company has helped 250 clients tell their story. They have worked in fourteen different countries and told stories in seven different languages. Angus is a mentor at FounderFuel, Rockstart, and a partner with Extreme Startups, where he helps young companies to find their stories in a crowded market place. He has run a business for most of his life, much to his mother's chagrin.

  • See our 5-step process for creating explainer videos: Discovery, Script, Storyboard, Animation and Delivery
  • Should you write the script?

Day 4: Hiring And Working With An Explainer Video Production Company

Day 5: Ways to Use Your Video

As you may have noticed in the previous sections, there are more ways to use your video than placing it on your website.

You can use it for marketing, advertising, sales, training, and internal communications, depending on your goal for the project and the type of video you produce.

A Few of Our Clients

Some of the great companies we've worked with


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