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Explainer Video Course

A 5-day crash course on corporate explainer videos

Day 1: Explainer Video Background

With the advancement of technology, information evolved into explainer videos with moving graphics, characters, and an audio component. Now, viewers are more engaged than ever before.

  • Learn about the psychology of explainer videos, why simple stories sell, why memories matter and more
  • Case studies: Rypple and Dropbox

Day 2: Is an Explainer Video Right for You?

Explainer videos are becoming a more important component of every company’s marketing checklist.

They’ve proven to generate leads, boost conversions, and increase sales while clearly explaining who you are and what you do.

Day 3: Explainer Video Styles and Uses

  • Learn about the video styles: Whiteboard, 2D, 3D, Claymation, Live Action and Hybrid
  • Find inspiration in videos from Dropbox, Coca-Cola or Mailbox
  • Industries where explainer videos can be used, from Automotive and Manufacturing to Tech/Software.
  • See our 5-step process for creating explainer videos: Discovery, Script, Storyboard, Animation and Delivery
  • Should you write the script?

Day 4: Hiring And Working With An Explainer Video Production Company

Day 5: Ways to Use Your Video

As you may have noticed in the previous sections, there are more ways to use your video than placing it on your website.

You can use it for marketing, advertising, sales, training, and internal communications, depending on your goal for the project and the type of video you produce.

A Few of Our Clients

Some of the great companies we've worked with

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