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We live in an “information at hand”, tech-driven world with access to all of the knowledge the world holds available at our fingertips, 24 hours a day 7 days a week. Literally anything you ever wanted to know is waiting to be discovered on the internet.
It was around the beginning of this shift in the way information was shared that the explainer video was created. First came Powerpoint, the grandfather of explainer videos. Images were combined with text to pitch or explain a product, service, program, or anything else. With the advancement of technology this form of packaged information evolved into explainer videos with moving graphics, characters, and an audio component. Now, viewers are more engaged than ever before.